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Digital Agency
Observing cultural norms: designing a website for a UAE audience

Something to focus your mind when designing a website is the fact that, on average, it takes just seven seconds for someone to decide to stay on a particular site or move on. No question, getting the design, tone and content correct is critical to engage people and ensure they remain on a site you’re

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By Mark
The Awesome Four: 4 things to think about when selecting a website developer

How should you choose the agency to launch your business’s new website or redevelop its existing one? What should you focus on when making your selection?

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By Mark
Shape Up With An App: Choosing The Right App Developer

You may have heard that, in terms of Internet consumption, smartphone app use is soon expected to exceed that of websites on desktop devices. In today’s world of ever evolving digital tech, this sort of news doesn’t lodge much in people’s minds. We’re so used to the latest thing coming out, proving enormously popular and

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By Mark
Why It Pays To Turn To An Expert Digital Marketing Agency

Marketing for an SME may seem a simple thing to do – come up with a strategy, plan a campaign, implement it, analyse the results, learn the lessons and do it again. However, as the marketing mix becomes more digitally dominated, this particular sphere of business has become more complex and easier to get wrong.

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By Mark
The Best Fit: Finding the Right Digital Marketing Agency

If business is about one thing it’s competition. For your company to both survive and thrive it has to be competitive. And that means coming up with a marketing game that’s strong enough to take on your rivals. How do you achieve that? Well, often it comes down to finding the marketing agency that’s the

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By Mark
7 principles to consider when rebranding

You want to rebrand your company to fit your new direction, but you’re not a 100% sure about your decision. Perhaps you’ve decided it’s time to move in a new direction, but you’re starting to realise that a rebrand is no easy task. This isn’t just a case of replacing your logo and changing your business name. No, it’s a complete overhaul of your values and how you’ll be projecting yourself to the marketplace.

There are many principles you need to keep in mind while rebranding your company. So, what are they? Here are just some of them.

The 7 key principles

Start with your Core Values
Who are you as a company? That’s the first open-ended question you should be asking yourself before you make the transition to rebrand yourself. Without the answer to this issue, your rebranding efforts won’t work nearly as well because they won’t be based on a sound basis of clarity.

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By Mark
The hottest marketing trends in Dubai today

Just like everywhere on the planet, digital marketing is booming among businesses of all shapes and sizes in Dubai; so much so, it’s unavoidable. If you run an SME and want it be successful (of course you do!), you simply have to have a flexible attitude to your marketing mix. So what are the hottest

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By Mark
Where to go for digital marketing solutions in Dubai?

Well, why not try Attitude Digital?Not only are we Dubai-based, we’ll also make sure you get the best digital marketing solutions, as well as real-time decision-making and 24/7 support. In more detail, here’s the range of marketing services we provide… Web strategy Online marketing’s a waste of time if it’s not audience-based and focused; it

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By Mark
The Evolution of Content Strategies

It’s no secret that traditional news networks have been suffering in the last 10 years. Many have seen complete overhauls of their news release strategies, and others have been eradicated entirely.The world is increasingly connected by mobile devices with online capabilities, and the power afforded by instant news feeds on the internet is proving too

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By Mark
The latest step in Digital Communication: Mobile SEO

Mobile SEO means Mobile Search Engine Optimisation. It’s the latest feature receiving attention in the world of Digital Communication, and rightly so – just because you have a site designed for mobile users doesn’t mean that Google even ranks your page as one. Simply put, the faster Google can understand your mobile website, the quicker

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By Mark