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6 BETTER WAYS TO USE YOUR PREVIOUS GUEST REVIEWS

Guest reviews are an invaluable part of your marketing strategy as a hotelier or hotel marketer, but all too often, they’re seen as a passive component – something you encourage, and hope will be positive, but don’t use much (if at all) after that all important ‘good’ review has landed. If this sounds like you,

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By Mark
WHICH PITFALLS SHOULD YOU BE AWARE OF BEFORE YOUR MARKET YOUR NEW HOTEL APP?

Launching your new hotel app is an exciting time, likely the culmination of an extensive design and development period and representative of a chunk of your marketing budget. According to Statista, as of March 2017 there were 2.8 million apps on Google Play, 2.2 million available to download via the Apple App Store, 669,000 on

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By Mark
DO YOU NEED TO ADD VOICE SEARCH TO YOUR GUEST ENGAGEMENT STRATEGIES?

You may have heard voice search mentioned a lot lately – and if you haven’t, be prepared to see it grabbing headlines more and more over the course of the next 12 months or so. According to Google, voice search first started to become popular in 2014, when its usage more than doubled for the

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By Mark
WHAT IS NEGATIVE SEO AND SHOULD YOUR HOTEL BE WORRIED?

The entire landscape of the SEO industry has changed drastically over the last few years, and ranking highly on Google is no longer down to the clever use of keywords and on-page optimisation. While the exact workings of Google’s algorithms are shrouded in mystery, we do know they are complex and include thousands of considerations

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By Mark
WHAT ARE THE BIGGEST CHALLENGES FOR TRAVEL INDUSTRY MARKETERS

There’s no doubt that marketing for the travel industry can be a challenging undertaking, requiring both a resilient mind-set and great adaptability to the changing landscape of both travel and marketing as a whole. But what are the biggest challenges for travel industry marketers, and how can they be overcome? Spreading the Word Whatever the

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By Mark
DOES YOUR HOTEL BLOG NEED A CONTENT AUDIT?

Your hotel blog is one of your greatest marketing assets. Not only does a useful, vibrant and up to date blog provide your guests with useful materials, recommendations and helpful content about the destination, it also gives them a reason to visit your site – which could potentially lead to a booking. Your blog posts

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By Mark
HOW TO WRITE BLOG TITLES YOU GUESTS WON’T BE ABLE TO RESIST

Writing blogs is a vital aspect of your hotel’s content strategy, but it’s often the title itself which first decides whether a viewer is going to hang around and read the content. No matter how great your copy, without an enticing title, the effect could be lost. Think about it – when you pick up

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By Mark
WHAT DOES IT TAKE TO RUN A GUERRILLA MARKETING CAMPAIGN FOR YOUR HOTEL?

Guerrilla marketing is growing in popularity within the travel market, as more and more hospitality professionals begin to realize the guerrilla campaign’s ability to truly engage with potential customers in an engaging, experience-fueled, endlessly memorable way. The definition of guerilla marketing is that it is a low cost, attention-grabbing form of marketing, where a brand

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By Mark