Essentially, branding is the art of building the idea in customers’ minds of your business as a broad entity. And, to do that, you need a thorough brand strategy that’ll spread the word. Nowadays that involves the designing and use of a corporate logo, advertising on multiple platforms and marketing in the digital arena. More specifically, here’s what it boils down to…
Unless they’ve taken it upon themselves to hunt for the product they want, discovered it, found it satisfactory and keep coming back for more, customers are unlikely to be emotionally attached to a product without some direction from those making and/ or selling it. Along with a good-quality product and quality service, it’s branding that can ensure this happens.
Extending your reach
Making sure your customers are aware that the products or services you produce and sell all come from the same source (or, that is, belong to the same brand) extends your potential reach – through, yes, loyalty built on trust in quality and reliability. It’s exactly the approach hugely successful brands follow; if a customer’s bought an iPhone and found the experience satisfactory, it may make them receptive to buying an iPad or an iMac. It’s about setting a favourable tone for the customer so they’ll come back for more – hopefully several times over.
Get to know us!
Branding’s not achieved, though, by trying to bluntly manipulate customer behaviour. It’s subtler and more nuanced than that. Consumers are people and so need to be treated as such. They have to become comfortable with a brand and like what it stands for and is all about. They have to get to know your business as a brand and like what they see and feel about it. By turning to a PPC agency in Dubai like Digital Arabia, you can make this happen – they’re experts in shaping clients as brands.
Create brand ambassadors
Finally, if you establish loyalty in customers for your products or services, it’s likely these people will spread the word; they’ll encourage other people to give your offerings a go. In short, they’ll spread word of mouth about what your company does and drum up business for you – and all the while you won’t be spending any extra money to make them do this. Who says it doesn’t pay to advertise!