Your hotel blog is one of your greatest marketing assets. Not only does a useful, vibrant and up to date blog provide your guests with useful materials, recommendations and helpful content about the destination, it also gives them a reason to visit your site – which could potentially lead to a booking. Your blog posts
Writing blogs is a vital aspect of your hotel’s content strategy, but it’s often the title itself which first decides whether a viewer is going to hang around and read the content. No matter how great your copy, without an enticing title, the effect could be lost. Think about it – when you pick up
Content marketing is a tricky craft to master, and ensuring you create content which your guests will love – and which will compel them to positive actions and interaction with your hotel – is trickier still. What are the seven top tips for creating great content? Read on to find out… Think Quality, Not Quantity
When it comes to hotel content marketing, no strategy would be complete without a healthy dose of SEO. In a world where content is still king, this means having a strong content marketing plan. Add to this the mobile revolution where around three quarters of travellers will shop through their smartphone before booking on a
The digital marketing landscape is dramatically different today to how it was even 18 months ago. Influencer marketing is one of the buzz words that has come of age in the last year and a half. While it is still a relatively new discipline, there is a growing amount of research which shows that it
It’s no secret that traditional news networks have been suffering in the last 10 years. Many have seen complete overhauls of their news release strategies, and others have been eradicated entirely.The world is increasingly connected by mobile devices with online capabilities, and the power afforded by instant news feeds on the internet is proving too