digital marketing

The best ways for hotels to increase conversion rates by improving website usability

Hotel companies have to focus on how to get customers to head to their website, as that is the best way to get a higher amount of bookings. Website usability makes all the difference to customers as they want the online site to be quick to navigate. Companies need to think about Conversion Rate Optimization

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By Mark
Why hotel companies should think about paid advertising to promote their business

Hotel companies need to think about what is important to them when it comes to spending money on advertising. Businesses can work really hard to establish excellent Search Engine Optimization (SEO), and organically get their firm higher up on major sites such as Google and Bing. This is something that can be done for free

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By Mark
How hotel firms can improve profits through a top online channel distribution plan

There are many important decisions for hotel companies to make when it comes to an online distribution strategy. Firms have to pay attention to how and where customers make their bookings, as this definitely affects how hoteliers spread the word about their properties. The aim for businesses is to not spend that much but make

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By Mark
6 BETTER WAYS TO USE YOUR PREVIOUS GUEST REVIEWS

Guest reviews are an invaluable part of your marketing strategy as a hotelier or hotel marketer, but all too often, they’re seen as a passive component – something you encourage, and hope will be positive, but don’t use much (if at all) after that all important ‘good’ review has landed. If this sounds like you,

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By Mark
DO YOU NEED TO ADD VOICE SEARCH TO YOUR GUEST ENGAGEMENT STRATEGIES?

You may have heard voice search mentioned a lot lately – and if you haven’t, be prepared to see it grabbing headlines more and more over the course of the next 12 months or so. According to Google, voice search first started to become popular in 2014, when its usage more than doubled for the

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By Mark
WHAT DOES IT TAKE TO RUN A GUERRILLA MARKETING CAMPAIGN FOR YOUR HOTEL?

Guerrilla marketing is growing in popularity within the travel market, as more and more hospitality professionals begin to realize the guerrilla campaign’s ability to truly engage with potential customers in an engaging, experience-fueled, endlessly memorable way. The definition of guerilla marketing is that it is a low cost, attention-grabbing form of marketing, where a brand

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By Mark
DO YOU NEED TO ADD VOICE SEARCH TO YOUR GUEST ENGAGEMENT STRATEGIES?

You may have heard voice search mentioned a lot lately – and if you haven’t, be prepared to see it grabbing headlines more and more over the course of the next 12 months or so. According to Google, voice search first started to become popular in 2014, when its usage more than doubled for the

Read More

By Mark
HOW TO CREATE E-MAILS YOUR CUSTOMERS WANT TO READ

Email marketing is everywhere, and can be an incredible important – and effective – tool in your overall marketing strategy. But how can you help ensure you create e-mails your customers enjoy reading? Read on for some top tips to creating engaging and enjoyable E-mail marketing campaigns… Nail the Subject Line A key factor for

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By Mark
The Must Attend Digital Marketing Conferences Of 2017

One of the most challenging aspect of digital marketing is the lightening fast pace at which things change. It can seem like never a day goes by without a new social media platform springing up, a new Google algorithm being launched or a new technology to get to grips with. As most digital marketing companies

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By Mark
HOW YOU CAN HARNESS THE POWER OF GUEST REVIEWS

Guest reviews should be a huge part of your digital marketing strategy, encouraging future direct bookings and contributing greatly to your content marketing strategy for years to come. But how do you harness their potential and translate happy customers into new guests? Make It Easy For Your Customers The first step in really being able

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By Mark