digital marketing

The Power of Pay-Per-Click: why your business needs PPC

Do you want to attract new customers to your website via advertising – but only fork out for the marketing spend when your site’s visited? What business owner wouldn’t? Well, if you’re not already engaged in this activity, then your company doesn’t practice PPC. But it should. PPC (pay-per-click) is a powerful online tool that

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By Mark
Digital wish-list: what should an SEO agency be doing for you?

If you run an SME and wherever it may be based – in UAE or anywhere else for that matter –it’s highly likely you’ve heard of the importance of SEO in the digital marketing mix. Unless your company practises it, though, it’s unlikely you’re engaged in it. Or that a specialised agency practises it on

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By Mark
From Zero to Hero: Build your Brand through Online Marketing

Online marketing can feel like an exotic jungle to the uninitiated, a complex tangle of possibilities; you need to seek out a digital agency to build your brand

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By Mark
Why It Pays To Turn To An Expert Digital Marketing Agency

Marketing for an SME may seem a simple thing to do – come up with a strategy, plan a campaign, implement it, analyse the results, learn the lessons and do it again. However, as the marketing mix becomes more digitally dominated, this particular sphere of business has become more complex and easier to get wrong.

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By Mark
The Best Fit: Finding the Right Digital Marketing Agency

If business is about one thing it’s competition. For your company to both survive and thrive it has to be competitive. And that means coming up with a marketing game that’s strong enough to take on your rivals. How do you achieve that? Well, often it comes down to finding the marketing agency that’s the

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By Mark
7 principles to consider when rebranding

You want to rebrand your company to fit your new direction, but you’re not a 100% sure about your decision. Perhaps you’ve decided it’s time to move in a new direction, but you’re starting to realise that a rebrand is no easy task. This isn’t just a case of replacing your logo and changing your business name. No, it’s a complete overhaul of your values and how you’ll be projecting yourself to the marketplace.

There are many principles you need to keep in mind while rebranding your company. So, what are they? Here are just some of them.

The 7 key principles

Start with your Core Values
Who are you as a company? That’s the first open-ended question you should be asking yourself before you make the transition to rebrand yourself. Without the answer to this issue, your rebranding efforts won’t work nearly as well because they won’t be based on a sound basis of clarity.

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By Mark
Where to go for digital marketing solutions in Dubai?

Well, why not try Attitude Digital?Not only are we Dubai-based, we’ll also make sure you get the best digital marketing solutions, as well as real-time decision-making and 24/7 support. In more detail, here’s the range of marketing services we provide… Web strategy Online marketing’s a waste of time if it’s not audience-based and focused; it

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By Mark