There’s no doubt that marketing for the travel industry can be a challenging undertaking, requiring both a resilient mind-set and great adaptability to the changing landscape of both travel and marketing as a whole. But what are the biggest challenges for travel industry marketers, and how can they be overcome? Spreading the Word Whatever the
Your hotel website can make or break your ability to secure bookings. Much like ecommerce sites have to worry about abandoned carts costing them sales, your hotel site has the power to make or break your RevPar records. Not every visitor to your site will be ready to make a booking there and then of
Deciding whether or not to partner up with an online travel agent (OTA) is one of the key considerations for modern hotels, whether you’re a boutique brand or a fast growing chain with global ambitions. This decision will impact many operational areas, from booking and revenue right through to marketing. It’s especially significant when formulating
Marketing your hotel app is one of the most important stages of any app launch, as without a clever plan in place, the chances are nobody will see what you’ve created! Its not just something that matters at the start however. After the first flush of interest immediately following your apps release, you’ll need to
Make no mistake. Your booking engine is one of the most important parts of your website. In addition to its primary function of driving revenue in the form of hotel bookings, a well-designed booking engine can also give a huge boost to your entire online presence. A great booking engine will help you to secure
It can be difficult to understand quite how Google decides which web pages rank the highest as the search engine keeps the workings of its algorithims a closely guaraded secret. Thousands of factrs influence how and where your hotel website ranks on the search engibe results pages, many of which only Google engineers are privy
Social media marketing and search engine optimization might not seem as if they are all that closely linked at first glance, but the two can actually work wonders when it comes to securing more bookings for your hotel if they are strategically deployed hand in hand. Read on to find out how to optimize your
When it comes to maximising room reservations and ensuring your hotel booking engine for website bookings is regularly whirring into life, it pays to know what trends are shaping consumer decisions each season. By knowing which consumer behaviours are predominant and being aware of seasonal search patterns in good time, you can ensure your digital
With people sitting within the comforts of their homes and trying to carry out all kinds of activities through the Internet things are becoming more and more spaced out. Whether it is online shopping or the need to book anything, or the sheer fact that one has to just need information it is all online
While one comes to Dubai one has to be familiar with the kind of stay one has while on a holiday here and this is the reason why luxury hotels are so much in demand and why one would love to be part of the successful elite that the market seeks for.