In recent times, consumers have started to realise that every website created has been given a brand-new purpose and meaning, especially when it comes to their ability to produce and their potential to sell. From design to development, content to conception, each aspect of the online shopping platform has adjusted to constantly-changing customer demand. Years ago, webpages were primarily introduced in order to showcase text-orientated content with only a few pictures concealed at the bottom or the top. If you compare these sites to the more high-tech pages of today, there is a radical difference.
The modern age has seen the rise of the ecommerce industry through content-rich websites and eye-catching campaigns which immediately draw attention from potential-and existing-clients. Without some rather stiff competition, websites would find it impossible to rank against each other, and if there was an absence of a leading clicker, the role of pivotal search engines such as Google would become obsolete. However, there is still the question of how one would define the key factors which affect a website’s rankings, and how well they fare against the fluctuating behaviours of internet users.
Websites are primarily ranked through particular algorithms which are populated by search engines. Every website is judged chiefly by its content, user-friendly nature and overall appearance, but it is how these factors affect the user which really matters. The more rewarding the user experience (or UX, as it is otherwise known), the higher the general rankings, and this is an example of effective and well-structured web design.
By implementing up-to-the-minute ecommerce website trends in the UAE and knowing the intricate dynamics of consumer behaviour, web designers can then create the perfect user-friendly experience. If you want to really make a name for yourself and become an established and reputable web design company in UAE, then it is imperative that you follow these 8 simple rules:
- Become Upwardly Responsive
In the 21st century, it is essential that you concentrate on responsive web design, and ensure that all articles, forums and blogs are tailored to meet consumer demands efficiently. By reaching a diverse and widespread target audience you automatically set yourself apart from other competitors, so it important to focus on ways in which to stand out from the crowd and get yourself noticed. One of the methods in which companies are targeting younger consumers is by concentrating on the need for mobile compatible designs, as more and more people are using smart phones and tablets. Hence why, in this technologically-dominated day and age, demand for the most impressive gadgets and hardware has skyrocketed.
- Mobile Friendly
Mobile friendly websites are perhaps the greatest thing that the industry has come across since the invention of smart phones. This revolutionary digital marketing strategy has not only redefined the meaning of convenience and instant accessibility, but takes the entire user experience to a whole new level, as you are able to ‘browse and buy’ with ease. By shopping online, you are able to make the right choices without compromising any functionality of the original website. It is a win-win situation all round!
- Dynamic Search
In order for a website to work effectively it is vital that Dynamic Search plays a pivotal role. It includes ‘autocomplete’ features, which enables the user to search for relevant products by entering the first couple of initials into the search box. As far as digital marketing solutions go, it is one of the most widely used and successful methods of attracting new consumers, as well as maintaining a core customer base.
Even though call to actions (or CTAs) may seem a little insignificant compared to dynamic search techniques and responsive web design processes, they are still extremely important when it comes to store conversions of particular products. Tiny triggers with text inputted in them prompts the user into taking immediate action. Examples of effective CTAs include “Download for Free”, “Click Here” and “Buy Now”; all of which entice would-be consumers into making a conscious decision which improves site rankings.
- Card Layout
If a website is to arrange its videos, images and text on a specific page, a decent layout has to be achieved. Card layout has to be structured, organised and evenly-balanced, as many websites use multimedia as their main source of engagement. In order to display a page in a consumer-friendly way, you have to make sure that everything is correctly formatted, and ties in with each other.
- Pop Ups
If you want another fine example of modern ecommerce web design architecture, then pop-ups are perfect. They appear to be randomly displayed when the customer lands on-store, but are actually configured by admin personnel, and are entirely deliberate. The size, scheduling and theme of each pop-up can be adjusted and timed accordingly.
- High Resolution Images
An attractive, eye-catching image is always the unique selling point (USP) of a product. So when it comes to visuals you have to think about how to go about displaying particular products in order to gain as much exposure as possible. Therefore, it is important to promote particular products from a number of different angles, in HD quality.
- Payment Gateways
Payment Gateways are literally the channels through which cash transfers from the customer to the market. Digital marketing websites are now completely capable of executing secure transactions which can send the exact amount to the company owner in a matter of seconds.
So, in order to become a leading player in the UAE digital marketing industry, just follow these top tips and handy hints and you will not put a foot wrong.