Judging by all the TV commercials around that are dedicated to it, you may not be surprised one of the fastest growing industries right now is dedicated to hotel bookings. But why has it risen from nowhere to be everywhere in recent years? And what do hotels and their guests love so much about it?
Your booking solution
Fundamentally, why a hotelier turns to a hotel bookings specialist is it minimises their staff’s workload. In today’s highly digitised world, the no-brainer option is to deploy the unparalleled functionality offered by an online hotel booking engine. A reliable, quality system set up to manage reservations should come with multiple payment options, language preferences, round-the-clock tech support and, of course, be compatible with different client browsers.
Indeed, by making a dedicated booking engine the centrepiece of the reservation service for potential guests (like one supplied by Digital Arabia, a premier online marketing company in Dubai, hoteliers are relieved of the burden of managing multiple reservations every step of the way, thus saving them time and money. Moreover, owing to a booking engine’s comprehensive functionality, it should also boost a hotel’s sales too, of course!
Don’t forget your customers
However, all that’s not to overlook the fact that customer satisfaction is all-important when it comes to a booking. Hotel visitors have been rapidly turned on to using booking engines because they reduce the effort needed to find and choose somewhere to say. They offer a quick and easy process – not least because they’re accessible online via smartphones. In which case, a top tip is to make sure the booking engine’s process is indeed as simple and user-friendly as possible.
For instance, for a hotelier, the booking engine they choose should properly store customer information, meaning guests don’t have to type in the same personal and hotel- and room-specific data every time they use it. And it also ought to send them a confirmation of any rooms they’ve booked immediately they’ve done so. Guests want to be reassured they’re getting what they’ve paid for – there shouldn’t be any time lag between the booking and an email pinging into their inbox.
The customer journey when using the booking engine a hotelier’s chosen then needs to be smooth, painless, ideally fast and even enjoyable. It’s precisely what people want – and in today’s digital age, what they expect and demand.