The Power of Pay-Per-Click: why your business needs PPC

Do you want to attract new customers to your website via advertising – but only fork out for the marketing spend when your site’s visited? What business owner wouldn’t? Well, if you’re not already engaged in this activity, then your company doesn’t practice PPC. But it should.

PPC (pay-per-click) is a powerful online tool that advertises products and services, grows their appeal and reach and, ultimately, results in sales. Harnessing insight and knowledge with sophisticated techniques, it extracts the Internet’s maximum advertising potential for millions of businesses – big and small – throughout the world.

How does it work?

In a nutshell, PPC sees advertisers market their services and products via publishers (usually owners of other websites or networks of websites), but the latter are only paid by the former when a user clicks through to the advertiser’s website – literally ‘pay per click’.

PPC versus SEO

You’ve probably also heard of search engine optimisation (SEO) – your business may be engaged in it – where your brand’s recognition is boosted by keywords in content showing up in online searches to increase search page rankings. SEO wields results for sure; but the advantage of PPC is that, as it ideally sees customers click through to sales pages, the turnaround on outlay can be far faster. An SEO company in Dubai that comes highly recommended, like Digital Arabia, is likely to be versed in both SEO and PPC, so ought to be able to advise you on which marketing approach will work best for your company.


To ensure a newly set up PPC campaign’s a success, it’s imperative the team charged with executing it (whether they’re within your business or contracted from an outside digital agency) conduct in-depth market analysis and research. As with all marketing, the more research of the brand, the product and the intended audience that’s carried out, the more likely the campaign will be worthwhile and successful.

Getting going

Finally, another great thing about PPC is how easy it is to get the ball rolling. Although you may want to employ PPC specialists to achieve the best possible results from a targeted campaign; when it comes down to it, creating a PPC account, in the first instance, requires little more than creating an account with the PPC-driven Google AdWords service (which is just like starting an email account). So really, what excuse do you have for not getting on the PPC train?