No matter how well you know your hotel or how many online bookings you generate from your site’s booking engine, there is always room for improvement. Even more conversions and more room reservations can be generated by employing A/B testing (also known as split testing) to continually eke out better performance from your online activity.
If you’re looking for ways to turn up your email marketing performance, it might be time to consider marketing automation. Marketing automation software helps brands to communicate with their existing customers and target audiences without having to lift a finger after the initial planning and production is completed. Marketing automation is particularly common in consumer
Email is often seen as one of the older digital marketing channels, and it can sometimes find itself in danger of being overlooked in favour of more modern methods such as Snapchat marketing or influencer marketing. Don’t make the same mistake your rivals are making. Dollar for dollar, email marketing is one of the hardest