Mobile SEO means Mobile Search Engine Optimisation. It’s the latest feature receiving attention in the world of Digital Communication, and rightly so – just because you have a site designed for mobile users doesn’t mean that Google even ranks your page as one. Simply put, the faster Google can understand your mobile website, the quicker it can rank your page appropriately. If you can format your page properly for mobile devices, you’ll grow your user base at a quicker speed.
A site is mobile friendly when it’s nicely formatted on a mobile phone, doesn’t require pinching/zooming, is easily legible on small screens, is easy to navigate with one finger, and is helpful towards someone who may be using a mobile device. This makes it more likely to be understood and indexed properly by Google algorithms. More than half of Google’s US search traffic comes from mobile devices, so you have a lot to compete with.
If you’re seeking a mobile SEO agency in 2016, or you’re completing this function in-house, here are the things that should be done.
Focus on Core Ranking
What mobile SEO has in common with traditional SEO is Core Ranking. Google can rank mobile-friendly content higher in mobile search results, sure, but ignoring the relevance, authority and pragmatic usefulness of your content is paramount. The first step to getting mobile SEO right is doing the traditional SEO correctly. If your site isn’t indexed, mobile SEO will not direct more traffic to your site.
Keyword research & Content
Google has yet to release its mobile index. Until then, it’s important to focus on the queries that searchers on mobile devices use most frequently. Optimise those keywords and build around the user needs that they imply. Helping Google do their job by serving mobile user’s needs will push your website up in ranking.
If you’re a local business, think of searchers performing “Visit-In-Person Queries,” as Google calls them. People are inevitably doing far more of these on mobile devices than on desktops. “Near me” and “nearby” queries qualify, and Google reportedlast year that these searches grew by over 30 times since 2011.
Learn Device Action & Do Queries
Learn how “Device Action” and “Do” queries work and how they affect your company. “Know Simple” queries are also important. They can radically affect your traffic patterns, and are more important for mobile searches than desktop computer ones.
Use App Indexing
App indexing is SEO for app content. Fix crawl errors and more pages of your app will be indexed, thus more will appear in search results.
Flash may not be available on some phones, which means they’ll miss out on all you creative content. If you want to create effects, use HTML5 instead.
Use AMP (Accelerated Mobile Pages)
Google has only just introduced this, so not much is known about the effect of AMP HTML on search results. If something is as visible as AMP pages are in search results however, it’s more likely to bring traffic to your site.