Any popular website depends on responsive design, as it is one of the most effective and powerful digital marketing tools. Responsive design uses fluid layouts, media queries and fluid grids in order to adapt and modify a website so that it fits in different screen sizes with perfect accuracy. If you utilise responsive design with precision and confidence, then it can prove to be an extremely lucrative weapon. A page has to be responsive in tabs, desktop monitors, phones etc., but still needs to stand out from the crowd. It is vital that you create an entirely unique and individual site, as there are so many identical templates used by companies in order to promote their products, and this can put consumers off. Building a good responsive site depends on the specific needs and requirements of a business, but there are still some common techniques and patterns which you can follow which are beginning to emerge.
So, here are some top tips and handy hints for responsive web design:
- Roll your own individual grids based on the specifics of your site’s core content. If you use canned grid systems then they very rarely work effectively. The overall problem with canned grids is that they do not fit when it comes to creating unique content. If you instead decide to create layouts from the content out (rather than the canvas in) then this operates much more productively.
- Use liquid layouts which can accommodate any screen size, rather than designing one look for tablets, one for the desktop and one for the Android/iPhone.
- Start small and then work your way up to a larger sized screen. If you begin with a narrow, single-column layout to handle mobile browsers and move upwards this will always produce successful results.
- Build your comps in the browser rather than using Photoshop. It is less than likely (in fact, practically impossible) to mock up liquid layouts in Photoshop, so instead it is advisable to start in the browser.
A responsive web design company has to focus on creating mobile versions of websites, as this is where you can give business a much-needed boost and reap the financial rewards. It is practically essential that mobile sites should be at the centre of any creative concept, and all modern devices need unique, eye-catching designs. For example, an iPhone would look completely different from an iPad or Kindle. All screen resolutions have to be compatible too, as this makes for a clean, organised layout. In the next five years or so, it is highly likely that designers will need to prepare themselves for having to deal with a number of additional inventions, as we live in an ever-changing technological age. There is already a diverse and wide-ranging choice of gadgets available on the market, and consumer demand is only going to increase.
If you want to take the right approach when it comes to responsive web design, then the design and development has to suit the behaviour of a user. Based on screen size, orientation and platform, any digital marketing agency can utilise responsive design in order to extend their client base, and ensure that they retain existing customers. The practice also consists of a mix of flexible layouts and grids, images and an intelligent use of CSS media queries. As a user switches from their laptop to an iPad or iPhone, the website should automatically adjust and switch in order to accommodate for resolution, scripting abilities and image size. To put it in a different way, the website should have the technology to automatically respond to a user’s personal preferences. This would immediately eliminate the requirement for a different design and development plan for each new gadget which is introduced onto the market.
Responsive web design really is the future, so make sure that it is used correctly and you will begin to see the benefits straightaway.