If your hotel business has a large Facebook following, that’s great. But how many of your fans just like your page and never really take the next step? Our social media Dubai experts have lots of tips and tricks up their sleeves to help you monetize your Facebook page with tried and tested tactics that turn your Facebook likes into confirmed guest bookings. Read on to find out how your engaged fan base and social media engagement can be translated into better RevPar and stronger occupancy rates.
1. Get fans engaged with highly shareable content
The first step to using Facebook likes as a sales tactic for your hotel business is to make sure your social media followers are crazy about your brand. You can do this by creating superb, highly shareable content that your Facebook fans can’t wait to tell their friends about. Focus on creating content that educates, delights and informs – this could be a highly visual and fun city guide, a cool travel vlog or a useful infographic. You can also bring fans closer to your brand by encouraging them to share their own images and content with you, in line with your content themes. Make them feel a part of your brand and they’re much more likely to book with you for their next trip than a rival.
2. Transition your Facebook fans into website traffic
You can always tell how many of your social media fans are talking about your brand because there’s a metric just for that on Facebook. Looking at that number, how much better would it be for RevPar if even just a small percentage of those fans were directed to your own website rather than your Facebook page? The next step therefore is to encourage those liking your page to also interact with you outside of Facebook and actually visit your site.
You can make this easier by again offering high value content – it could be an e-book about the destination, a voucher for an upgrade, a free night or a fun experience or perhaps a themed itinerary for city break or business travellers.
Once the fans are on your site, they’re more likely to look around and check out your room rates than if they only interacted with you on Facebook.
3. Use Promoted Posts
Promoted posts are an easy, low cost and effective way to increase the visibility of your most compelling content pieces and hotel offers. Employ promoted posts to boost the profile of your best pieces of content. When boosting a post, you can use Facebook’s targeting options to be very precise about who your post shows to. Try showing just to fans of your page to give them exclusive incentives to book with you, or widen your network by showing to friends of followers along with other similar Facebook users.
Facebook algorithms mean that not all users who like your page will see all of your posts. A boosted post solves this visibility problem and means your best pieces of content and special offers can work hard for your hotel brand.
4. Create an offer
You can create a special offer directly from your Facebook page. You can add up to five photos and give a % off a booking. Use this option to turn Facebook fans into guests by giving them an incentive to book with you. Think carefully about the description you give your coupon to incentivise those liking your page to click through and don’t forget a strong call to action.
Our social media Dubai experts are on hand to help you turn your Facebook likes into confirmed guest bookings. Get in touch to find out more.