Marketing for an SME may seem a simple thing to do – come up with a strategy, plan a campaign, implement it, analyse the results, learn the lessons and do it again. However, as the marketing mix becomes more digitally dominated, this particular sphere of business has become more complex and easier to get wrong.
For instance, if you run an SME, chances are you charge marketing responsibilities to one employee, a small team or do it yourself. In theory that’s fine; except in-house marketing people can increasingly get so bogged down in working through day-to-day activities and issues they don’t look at the broader, big picture as much as they ought to.
Despite their best efforts, it’s possible they may not be totally honest with themselves; in critiquing the effectiveness of their campaigns, they may not identify, for instance, that a particular campaign hasn’t been as effective as it could be because the strategy behind it wasn’t right. And, don’t doubt it; it’s your business that suffers because of this.
What’s the answer? Inviting a digital marketing agency to discover the gaps in your marketing, plug them and put things right. For an SME that isn’t used to inviting in collaborators from outside this may seem like an alien and unsettling step to take, but it could prove critical to call in an outside party to look at things with a cool, objective eye.
An agency like Digital Arabia then can analyse and identify what a business is and isn’t doing right. Thus, digital marketing solutions can be properly achieved via laying bare mis-steps and enhancing and better driving through existing processes.
At Digital Arabia we pride ourselves on being honest to keep your marketing activities honest. We’ll ask the necessary questions of your strategy and campaigns and assess what needs to be done through analytics and offer considered advice.
Plus, because tech-driven digital marketing is what we’re all about, we’re able to train your marketing staff in the latest best practices in the likes of search engine optimisation (SEO), pay-per-click advertising (PPC) and email and social media marketing. When it’s executed effectively, much of this work isn’t straight-forward; it’s at the whim of technological advances. An agency like Digital Arabia can ensure you get much better at it then – or even run it for you. Because that’s exactly what we do.